Profile

Meet Lauren Thompson

  • Recent buyer of 2024 XC60
  • 38 years old
  • $180K annual HHI
  • Married with no children
  • Heavy online shopper and luxury brand loyalist
  • Email opt-in and postal address on file
  • Drives an average of 10k miles per year
Car
  • Recent buyer of 2024 XC60
  • 38 years old
  • $180K annual HHI
  • Married with no children
  • Heavy online shopper and luxury brand loyalist
  • Email opt-in and postal address on file
  • Drives an average of 10k miles per year
1 month
Welcome to Service
Invites customer in for a review of vehicle features
Alerts customers to upcoming communications and offers
Examples: Direct Mail | Email
Available offers: Accessories
4 months
Ownership Benefits
Brings awareness of retailer features and benefits of owning a Volvo
Examples: Direct Mail | Email
Available offers: Accessories, MPI, Detail Special, Wiper, Polestar Upgrade, Fluid Top Off, Cabin Filter & Volvo Service Special
11 months
Service Reminder
Reminds customer of upcoming maintenance due
Examples: Direct Mail | Email | Display | Social Option
Available offers: Volvo Service Special, Wear Items, MPI
14 months
Non-Responder Service
Reminds customer of missed maintenance due
Examples: Direct Mail | Email | Display | Social Option
Available offers: Volvo Service Special, Wear Items, MPI, Body & Paint shop, Oil Change & Filter
18 months
Mid Cycle Service
Continues to build brand loyalty and awareness of how to keep their Volvo car running smoothly
Examples: Direct Mail | Email
Available offers: Accessories, MPI, Detail Special, Wiper, Cabin Filter & Volvo Service Special
24 months
Service Reminder
Reminds customer of upcoming maintenance due
Examples: Direct Mail | Email | Display | Social Option
Available offers: Volvo Service Special, Wear Items, MPI
28 months
National Brake and Tire
Examples: Direct Mail | Email | Display | Social Option
Available offers: Brake Special
30 months
Mid Cycle Service
Continues to build brand loyalty and awareness of
how to keep their Volvo car running smoothly
Examples: Direct Mail | Email
Available offers: Accessories, MPI, Detail Special, Wiper, Cabin Filter & Volvo Service Special
36 months
Service Reminder
Reminds customer of upcoming maintenance due
Examples: Direct Mail | Email | Display | Social Option
Available offers: Volvo Service Special, Wear Items, MPI
39 months
Battery
Analytic models indicate vehicle may be due for battery replacement
Examples: Direct Mail | Email | Display | Social Option
Available offers: Battery Check or Replacement & Volvo Service Special
42 months
Mid Cycle Service
Continues to build brand loyalty and awareness of how to keep their Volvo car running smoothly
Examples: Direct Mail | Email
Available offers: Accessories, MPI, Detail Special, Wiper, Cabin Filter & Volvo Service Special
46 Months
Out of Warranty
Ownership Benefits lets the customer know Volvo is still there for them after warranty expires
Examples: Direct Mail | Email | Display | Social Option
Available offers: Volvo Service Special
48 months
Service Reminder
Reminds customer of upcoming maintenance due
Examples: Direct Mail | Email | Display | Social Option
Available offers: Volvo Service Special, Wear Items, MPI