Aftersales Tactical Marketing (ATM): Customer Journey

ATM delivers the right message to the right customer at the right time with the right offer. Each component—whether focused on maintenance or repair—is powerful on its own, but together they form a fully integrated, data-driven approach to one-to-one customer communication.This ensures highly accurate targeting, messaging, and timing across all channels—something no collection of stand-alone programs can match.

Why This Matters to You

ATM is fully automated. Once enrolled, all planning, targeting, and deployment are handled for you—freeing up your time and resources.

Efficiency: VCUSA funds the majority of the program, covering all touchpoints under the new ATM Maintenance Marketing structure.

Cost Structure: Retailers pay a flat $99/month management fee, while VCUSA invests approximately $33,600 annually per retailer to deploy thousands of mailers, emails, and digital ads.

Modular Messaging: Launched in Q2 2025, this format ensures customers receive communications tailored to their vehicle and service needs.

Customer Communication Cadence Overview

The example cadence below was developed to help U.S. Volvo Cars authorized retailers—whether currently enrolled in ATM or considering enrollment—understand what touchpoints are deployed to customers on your behalf.

Repair Touchpoints: Deployed based on predictive algorithms that estimate when a specific model may need services like brakes, tires, or other repairs.

Maintenance Touchpoints: Triggered by time and mileage, these are modular and tailored to the vehicle’s next service interval, fuel type, and the retailer’s enrolled programs.

Each touchpoint in the example cadence can be clicked to view the actual Mail, Email, or Digital Banner Ad version that customers would receive.

Please note: This cadence is illustrative. Actual timing varies based on customer driving behavior.